AMAFA is the licensee for advisers who want genuine independence, sensible compliance, and a supportive community that helps them run better businesses.
We’re big enough to back you, small enough to know you, and committed enough to help you thrive.
AMAFA is a boutique licensee built on culture, not size.
We provide direct access to leaders who listen, personal support, and systems designed to help advisers truly succeed.
Simple, transparent pricing.
Our guidance is practical, relationship-driven, and delivered by people who understand financial advice.
Collaborative, not imposed.
Solutions are developed with advisers, ensuring agility, relevance, and real-world value.
Compliance with context.
We tailor our approach to each practice and client base so compliance is practical, supportive, and aligned to how advisers actually work.
A community that feels different.
Built on trust, accessibility, and shared purpose—AMAFA is a place where advisers feel heard, valued, and connected.
AMAFA’s compliance framework is built to be practical, supportive, and adviser focused. Our approach ensures quality advice while keeping processes efficient and accessible.
1. Pre-Vetting Support
2. Ongoing Audit Cycle
3. Paraplanning Team Integration
4. Optional Pre-Vetting for Adviser Prepared SOAs
5. Coaching Focused Compliance Team
AMAFA offers two straightforward pricing options that are simple, predictable, and designed to deliver strong value without hidden costs.
1. Practice Package
This package is structured to support growing practices with transparent and scalable pricing.
2. Standard Package
This option provides clear and consistent pricing suitable for a wide range of advice businesses.
Included at No Cost:
AMAFA provides advisers with complimentary access to key in-house systems, including Mainstay, MainstayPlus (CRM), DiscoveryDocs and AMAFAConnect.
Xplan Access:
Advisers may use the AMAFA-hosted Xplan environment, fully managed and supported by AMAFA.
Any costs for Xplan—or any other external software—are at the adviser’s own expense.
Flexibility by Design:
AMAFA does not mandate a single technology solution. Advisers are free to choose the tools that best fit their practice, ensuring efficiency and operational flexibility.
AMAFA maintains a broad and flexible APL designed to support quality advice while giving advisers meaningful choice. Advisers can request additional products, and AMAFA assesses these promptly.
To be added to the APL, a product must hold a Lonsec Investment Grade rating or higher, or a three-star or better rating from Morningstar or SQM. Once the supporting research is provided, AMAFA reviews the request and adds the product where the criteria are met.
No. AMAFA does not charge a separate run-off cover fee. Our Professional Indemnity insurance is claims-made, so the existing policy covers both current and former advisers.
The only potential cost on departure is a pro rata share of the annual PI premium that AMAFA has already paid upfront. This is simply cost recovery, not an exit fee. Additional costs apply only if there is an unresolved complaint or a genuine increase in risk.
AMAFA’s transition process is guided, structured and designed to minimise disruption. Once your documentation is finalised, the operations team coordinates the entire changeover, including provider notifications, platform access, compliance onboarding and all required communications.
Most advisers complete the transition within ten to fifteen business days and remain fully operational throughout. The goal is a smooth transition with minimal client impact and strong support at every step.
No. A new foundation SOA is not required for each existing client. Completing the transition or engagement letter before leaving your current licensee is sufficient to move the client across. A Statement of Advice is only required if you are providing new or changed advice.
AMAFA provides a range of services designed to reduce administrative workload and improve practice efficiency. Our in-house paraplanning team offers a four-day turnaround on advice documents, and all SOAs produced through this service automatically receive a compliance tick.
Advisers also have access to Virtual Assistants who can help with client administration, workflow management and compliance preparation. Combined with AMAFA’s integrated software tools, these services significantly reduce administrative time and allow advisers to focus on clients and revenue-generating activities.
To progress your application, AMAFA requires standard adviser and practice documentation for due diligence, compliance checks and PI approval. The following items are required:
These documents can be submitted through the online application form at https://amafa.com.au/join/authorised-representative-application/. Once received, AMAFA will progress your application promptly and guide you through the remainder of the transition process.
Interested in becoming part of AMAFA’s dynamic adviser network? Reach out to find out more about joining and how we can support your business.