BRISBANE: 17 October 2025 – Boutique licensee Australian Mortgage and Financial Advisers (AMAFA) is hosting its first Melbourne-based Peer Group Session today, bringing its Victorian advisers together face-to-face for collaboration, education and professional exchange.

The session follows the expansion of AMAFA’s on-the-ground presence to Victoria as part of a continued national growth strategy, with Jonathan Trapnell leading as State Manager, Victoria and Tasmania.

AMAFA Managing Director Keith Marshall said the expansion reflects the licensee’s long-term commitment to supporting advisers across key regions.

“We’ve seen growing demand for quality advice and increasing opportunities to partner with advisers across both states,” Mr Marshall said. “Establishing dedicated leadership enables us to enhance our support for our existing advisers in Victoria and Tasmania, strengthen relationships on the ground and accelerate the growth of our adviser network.”

Mr Marshall said Mr Trapnell is highly regarded within the adviser community, bringing professionalism, extensive industry knowledge and strong relationships that align with AMAFA’s culture of integrity, collaboration and practical adviser-focused support.

“Jonathan’s proven track record in adviser support and business development, including his experience at Synchron and Sequoia, made him the natural choice.”

Established in 2013, AMAFA is a boutique Australian Financial Services Licensee (AFSL 389206) headquartered in Brisbane. With its roots in a mortgage broking business founded in 1999, AMAFA supports a growing network of financial advisers across Australia and has built a reputation for personalised support, robust compliance and a collaborative culture that empowers advisers to grow their businesses.

Mr Trapnell said he is delighted to be part of AMAFA at a time when advisers are demanding more from their licensee relationships. “AMAFA’s adviser model is built on accessibility, collaboration and action. Our advisers know they can pick up the phone and talk directly to the Managing Director or decision-makers. There are no ivory towers here. That agility, combined with our focus on fostering a genuine sense of community, is what helps advisers navigate change and grow stronger businesses.”

Mr Trapnell said the Peer Group Sessions provide a space for advisers to share challenges and solutions, to discuss what’s working, what’s not, and how their experiences can help others across the network. “It’s a collegial approach that again reflects AMAFA’s belief in shared learning and a culture of community.”