At AMAFA, we prioritise the success and achievement of our Advisers above all else. We understand the challenges faced by Financial Professionals in today’s ever-changing market, and that’s why we have built a comprehensive support system to help you thrive.
At AMAFA, we put our advisers first. We understand the challenges financial professionals face in today’s ever-changing market and that’s why we’ve built a comprehensive framework of support, tools and resources to help them thrive.
With its roots in a mortgage broking business established in 1999, Australian Mortgage and Financial Advisers (AMAFA) launched as a boutique Australian Financial Services Licensee (AFSL) in 2013, providing a professional home for a community of like-minded advisers and brokers.
The foundation of our business is based on providing an ethical, honest, and professional service.
Established in 1999, AMAFA is a Full Financial Services Company offering holistic financial advice and lending options to our clients. We have Representatives throughout Australia.
The foundation of our business is based on providing an ethical, honest, and professional service.
We have a proven track record of success, with a strong history of supporting and empowering our Advisers to achieve their goals. Our transparent and ethical practices have earned us the trust of our Advisers and our industry partners.
We understand that financial stability is crucial for both Advisers and their clients. As a member of our dealer group, you can rest assured knowing that you are backed by a financially robust organisation, ensuring that you can focus on providing the best possible advice to your clients without unnecessary distractions.
Our fees provide exceptional value. We take pride in offering highly competitive fees that outshine prevailing market rates. We understand that each partnership is unique, and we tailor our fees to meet your specific requirements according to your business needs.
In today’s digital age, staying ahead of the curve is essential. We continuously invest in cutting-edge technology platforms and tools that streamline processes, enhance client experiences, and provide you with a competitive edge. Our commitment to technical innovation ensures that you have access to the latest tools and resources necessary to thrive in a rapidly evolving industry.
We strongly believe in fostering a supportive and inclusive environment that feels like a family. Our close-knit community of advisers and staff provides a warm and collaborative atmosphere, where you can build lasting relationships and grow both personally and professionally.
With a strong history of supporting advisers and brokers, AMAFA has a proven record of helping professionals achieve their business goals. Our transparent, ethical practices and open communication have earned the trust of our advisers and our industry partners.
We understand that financial stability is essential for both advisers and their clients. As part of our licensee, you’re backed by a financially sound and well-established organisation, allowing you to focus on delivering quality advice and growing your business with confidence.
Our fee structure is designed to provide exceptional value and flexibility. We offer highly competitive, transparent arrangements tailored to the unique needs of each adviser and their business, enabling fair pricing that aligns with the scale and goals of your practice.
In today’s digital age, staying ahead of the curve is essential. We continually invest in advanced technology platforms and tools that streamline processes and enhance the adviser and client experience, helping our advisers gain a competitive edge. Our commitment to innovation means access to modern, reliable systems and resources that help your business adapt and thrive in a rapidly evolving industry.
We believe in fostering a supportive, inclusive environment where advisers and staff feel genuinely connected. Our close-knit community is built on collaboration, respect and shared purpose, creating a space where lasting relationships form and professionals can grow, both personally and professionally.
Since I joined AMAFA, I have been able to get on with the business of doing business in a compliant, friendly, and capable manner. Being a boutique dealer group has allowed them to move with the times, stay ahead of trends, and work collaboratively with us to run a better business.
Our business would not be where we are today without Keith & Cheri and the support that we receive from AMAFA. Being solely in the Financial Planning industry my whole working life – it was all I knew – so the thought of venturing into Mortgage Broking was, at first, daunting. However, with the guidance, systems, and processes made available by AMAFA, we’ve managed to grow our finance side of the business exponentially!
Mortgage Broking brings the clients to MBFG, and Financial Planning is just a part of the process for all clients to ensure they receive the holistic advice that everyone should experience. After all, we have all the Fact Find information when doing the Financial Plan, so it just makes sense!
I’d recommend taking the leap to anyone, and I am so thankful that we did this with AMAFA!
Working with AMAFA as our licensee for several years now has been a very positive experience, and we’ve been able to grow our business into what it is today thanks to their support.
For the short time I have been with AMAFA, I have noticed a significant difference in the ease of doing business compared to my previous Licensee. I now have reduced stress within me and the business.
The AMAFA team are always there for our business, and when you need things done, as well as systems training, they are very prompt in coming to help you.
Most importantly, I have saved a significant amount on license fees and reduced admin. The ease of doing business now also frees us up to write more new business.
AMAFA is a very supportive and collaborative licensee. I have been with AMAFA since 2014, when I was establishing my business. Throughout that time, the team at AMAFA have supported my evolving needs, providing support whenever called upon and always being responsive to anything I have ever asked.
The community of advisors they have created is more like a supportive family, filled with people you can speak to for peer-to-peer support as your business grows.
I would recommend AMAFA to any prospective business looking for a great licensee to partner with.
Sometimes a website can’t answer every question. If that’s the case for you, shoot us an email and let’s have a conversation.
Sometimes a website can’t answer every question. If that’s the case, send us an email – we’d love to start a conversation.